Michael Kors invited fans to experience the MICHAEL Michael Kors Spring 2019 ad campaign in an unparalleled digital format. Taking place at the ground-breaking Dolby Soho space, the high-energy atmosphere immersed guests in the videos, images and music of the Spring campaign using Dolby’s most-advanced audio and visual technology.
Spread across multiple rooms, the event brings to life Michael Kors newest campaign starring quintessential jet-setter Bella Hadid. Shot by legendary photographer David Sims, the imagery and videos reflect a modern interpretation of jet set—one that focuses on speed, energy and optimism.
“The modern jet-setter is totally connected and she’s always moving, online and in the world,” says Michael Kors. “Dolby is a leader in the tech world and their new Soho space combines technology and creativity in a way that’s innovative and fun.”